
How can we connect customers to their local bureau reliably and quickly?
Operational costs have been reduced by 90%.
Faster support, lower costs
There are 59 local & independent Citizens Advice Bureaux, organised to serve community needs with local knowledge. During the pandemic, the Scottish Citizens Advice Helpline was established as a central number for advice.
Customers had to wait for a callback from their local bureau which could take 24 hours. Volunteers were asked to staff the service and manually route calls - this was unpopular and cost ~£450k/year.
HelpFirst evaluated ‘best-of-breed’ suppliers and leveraged PolyAI for swift innovation and implementation of an AI voice assistant. This interacts with the customer over the phone and routes their calls automatically.
- Understands and speaks in Scottish accents
- Custom-built Scottish postcode extractor
- Reduced average connection time from several days to 30 seconds, across 23,000 calls per quarter
- Reduced operational costs by ~90% (to only £40k/year) within 3 months of starting the project.
- Eradicated an unpopular and error-prone step from the process, freeing up advisors for front-line work
- Improved customer EDI (geography, language, literacy, mobility)
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