Citizens Advice Scotland | CivTech
Problem

How can we connect customers to their local bureau reliably and quickly?

Outcome

Operational costs have been reduced by 90%.

Faster support, lower costs

There are 59 local & independent Citizens Advice Bureaux, organised to serve community needs with local knowledge. During the pandemic, the Scottish Citizens Advice Helpline was established as a central number for advice.

Customers had to wait for a callback from their local bureau which could take 24 hours. Volunteers were asked to staff the service and manually route calls - this was unpopular and cost ~£450k/year.

HelpFirst evaluated ‘best-of-breed’ suppliers and leveraged PolyAI for swift innovation and implementation of an AI voice assistant. This interacts with the customer over the phone and routes their calls automatically.

  • Understands and speaks in Scottish accents
  • Custom-built Scottish postcode extractor
  • Reduced average connection time from several days to 30 seconds, across 23,000 calls per quarter
  • Reduced operational costs by ~90% (to only £40k/year) within 3 months of starting the project.
  • Eradicated an unpopular and error-prone step from the process, freeing up advisors for front-line work
  • Improved customer EDI (geography, language, literacy, mobility)
The AI voice assistant has allowed our network to solve the long-standing issue of routing all calls to our collective entry portal to the most local Citizens Advice Bureaux for the client. For such a major project, the process was swift. This has been transformative for our network.
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George Eckton
Director of Advice Services

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